{"id":44512,"date":"2026-07-01T15:16:51","date_gmt":"2026-07-01T13:16:51","guid":{"rendered":"https:\/\/www.gilde.ch\/?page_id=44512"},"modified":"2026-07-01T16:09:38","modified_gmt":"2026-07-01T14:09:38","slug":"was-ist-die-gilde","status":"publish","type":"page","link":"https:\/\/www.gilde.ch\/de\/was-ist-die-gilde\/","title":{"rendered":"Was ist die Gilde"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44512\" class=\"elementor elementor-44512\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668ba7d9 e-flex e-con-boxed e-con e-parent\" data-id=\"668ba7d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4502101a elementor-widget elementor-widget-text-editor\" data-id=\"4502101a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<style>\n.elementor-widget-text-editor .gilde-was-ist,\n.elementor-widget-text-editor .gilde-was-ist * {\n  box-sizing: border-box;\n}\n\n.elementor-widget-text-editor .gilde-was-ist {\n  color: #003043;\n  line-height: 1.7;\n  font-size: 1rem;\n}\n\n.elementor-widget-text-editor .gilde-was-ist p {\n  margin: 0 0 1rem;\n}\n\n.elementor-widget-text-editor .gilde-was-ist p:last-child {\n  margin-bottom: 0;\n}\n\n.gilde-was-ist__title {\n  font-size: 2.25rem;\n  font-weight: 700;\n  color: #003043;\n  margin: 0 0 1rem;\n  line-height: 1.2;\n}\n\n.gilde-was-ist__lead {\n  font-size: 1.125rem;\n  color: #505050;\n  margin: 0 0 2.5rem;\n  max-width: 52rem;\n}\n\n.gilde-was-ist__stats {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 1rem;\n  margin: 0 0 3rem;\n}\n\n.gilde-was-ist__stat {\n  text-align: center;\n  padding: 1.75rem 1.25rem;\n  border-radius: 2px;\n  color: #fff;\n}\n\n.gilde-was-ist__stat--dark { background: #003043; }\n.gilde-was-ist__stat--gold { background: #C3964E; }\n.gilde-was-ist__stat--blue { background: #153757; }\n\n.gilde-was-ist__stat-num {\n  display: block;\n  font-size: 2.25rem;\n  font-weight: 700;\n  line-height: 1.1;\n  color: #D5A75F !important;\n  margin: 0 0 0.65rem;\n}\n\n.gilde-was-ist__stat--gold .gilde-was-ist__stat-num {\n  color: #fff !important;\n}\n\n.gilde-was-ist__stat-label {\n  font-size: 0.875rem;\n  line-height: 1.45;\n  margin: 0 !important;\n  color: #fff !important;\n}\n\n.gilde-was-ist__section {\n  margin-bottom: 3rem;\n  padding-bottom: 3rem;\n  border-bottom: 1px solid #e8e2d8;\n}\n\n.gilde-was-ist__section:last-child {\n  margin-bottom: 0;\n  padding-bottom: 0;\n  border-bottom: 0;\n}\n\n.gilde-was-ist h2 {\n  display: block;\n  width: 100%;\n  font-size: 1.5rem;\n  font-weight: 700;\n  color: #003043;\n  margin: 0 0 1.5rem;\n  padding-bottom: 0.75rem;\n  border-bottom: 4px solid #C3964E;\n}\n\n.gilde-was-ist ul:not(.gilde-was-ist__principles):not(.gilde-was-ist__guest-list) {\n  margin: 0;\n  padding: 0 0 0 1.25rem;\n}\n\n.gilde-was-ist li:not(.gilde-was-ist__principles li):not(.gilde-was-ist__guest-list li) {\n  margin-bottom: 0.65rem;\n}\n\n.gilde-was-ist li:not(.gilde-was-ist__principles li):not(.gilde-was-ist__guest-list li):last-child {\n  margin-bottom: 0;\n}\n\n.gilde-was-ist__duo {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 3rem;\n  padding: 2.5rem 0;\n  border-top: 4px solid #C3964E;\n  border-bottom: 4px solid #C3964E;\n}\n\n.gilde-was-ist__subhead {\n  font-size: 1.25rem;\n  font-weight: 700;\n  color: #003043;\n  margin: 0 0 1.25rem;\n  padding-bottom: 0.5rem;\n  border-bottom: 2px solid rgba(195, 150, 78, 0.45);\n}\n\n.gilde-was-ist__principles {\n  list-style: none !important;\n  margin: 0 !important;\n  padding: 0 !important;\n}\n\n.gilde-was-ist__principles li {\n  list-style: none !important;\n  position: relative;\n  padding: 0 0 0.85rem 1rem;\n  line-height: 1.55;\n}\n\n.gilde-was-ist__principles li::marker {\n  content: none;\n}\n\n.gilde-was-ist__principles li:last-child {\n  padding-bottom: 0;\n}\n\n.gilde-was-ist__principles li::before {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 0.6em;\n  width: 4px;\n  height: 4px;\n  background: #C3964E;\n  border-radius: 50%;\n}\n\n.gilde-was-ist__guest-list {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n}\n\n.gilde-was-ist__guest-list li {\n  display: flex;\n  gap: 0.65rem;\n  align-items: baseline;\n  padding: 0.8rem 0;\n  border-bottom: 1px solid #e8e2d8;\n  line-height: 1.5;\n}\n\n.gilde-was-ist__guest-list li:last-child {\n  border-bottom: 0;\n  padding-bottom: 0;\n}\n\n.gilde-was-ist__guest-list strong {\n  flex: 0 0 5.5rem;\n  color: #C3964E;\n  font-size: 0.8rem;\n  font-weight: 700;\n  text-transform: uppercase;\n  letter-spacing: 0.05em;\n}\n\n.gilde-was-ist__guest-list span {\n  color: #003043;\n}\n\n.gilde-was-ist__band {\n  background: #003043;\n  color: #fff;\n  padding: 2.5rem 2rem;\n  margin: 0 -1.5rem 3rem;\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 2.5rem;\n}\n\n.gilde-was-ist__band h2 {\n  color: #D5A75F;\n  border-bottom-color: #D5A75F;\n}\n\n.gilde-was-ist__band ul {\n  color: rgba(255, 255, 255, 0.92);\n}\n\n.gilde-was-ist__org {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 1rem;\n}\n\n.gilde-was-ist__org-item {\n  text-align: center;\n  padding: 1.5rem 1.25rem;\n  color: #fff;\n  font-size: 0.95rem;\n  line-height: 1.5;\n  border-radius: 2px;\n}\n\n.gilde-was-ist__org-item strong {\n  display: block;\n  margin-bottom: 0.5rem;\n  font-size: 1rem;\n}\n\n.gilde-was-ist__org-item span {\n  display: block;\n}\n\n.gilde-was-ist__org-item:nth-child(1) { background: #C3964E; }\n.gilde-was-ist__org-item:nth-child(2) { background: #B48843; }\n.gilde-was-ist__org-item:nth-child(3) { background: #D5A75F; color: #003043; }\n\n.gilde-was-ist__summary {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 1.5rem;\n  text-align: center;\n  margin-bottom: 2rem;\n}\n\n.gilde-was-ist__summary-item strong {\n  display: block;\n  font-size: 1.2rem;\n  color: #C3964E;\n  margin-bottom: 0.35rem;\n}\n\n.gilde-was-ist__summary-item span {\n  display: block;\n  color: #003043;\n}\n\n.gilde-was-ist__quote {\n  background: #003043;\n  color: #fff !important;\n  text-align: center;\n  padding: 2rem 2.5rem;\n  margin: 0 0 1.5rem !important;\n  font-size: 1.1rem;\n  line-height: 1.65;\n  border-top: 4px solid #C3964E;\n  border-left: 0;\n}\n\n.gilde-was-ist__cta {\n  text-align: center;\n}\n\n.gilde-was-ist__cta a {\n  display: inline-block;\n  background: #C3964E;\n  color: #fff !important;\n  text-decoration: none !important;\n  padding: 0.9rem 2.25rem;\n  font-weight: 600;\n  text-transform: uppercase;\n  letter-spacing: 0.05em;\n  font-size: 0.875rem;\n  border-radius: 2px;\n}\n\n.gilde-was-ist__cta a:hover {\n  background: #B48843;\n}\n\n@media (max-width: 768px) {\n  .gilde-was-ist__stats,\n  .gilde-was-ist__duo,\n  .gilde-was-ist__band,\n  .gilde-was-ist__org,\n  .gilde-was-ist__summary {\n    grid-template-columns: 1fr;\n  }\n\n  .gilde-was-ist__band {\n    margin-left: 0;\n    margin-right: 0;\n    padding: 2rem 1.5rem;\n    gap: 2rem;\n  }\n\n  .gilde-was-ist__duo {\n    gap: 2.5rem;\n    padding: 2rem 0;\n  }\n\n  .gilde-was-ist__guest-list strong {\n    flex: 0 0 4.75rem;\n  }\n}\n\n@media (max-width: 500px) {\n  .gilde-was-ist__guest-list li {\n    flex-direction: column;\n    gap: 0.25rem;\n  }\n\n  .gilde-was-ist__guest-list strong {\n    flex: none;\n  }\n}\n<\/style>\n\n<div class=\"gilde-was-ist\">\n  <h1 class=\"gilde-was-ist__title\">Was ist die Gilde<\/h1>\n\n  <p class=\"gilde-was-ist__lead\">Echte Gastgeber statt Konzepte. Handwerk statt Show. Pers\u00f6nlichkeit statt Standardisierung.<\/p>\n\n  <div class=\"gilde-was-ist__stats\">\n    <div class=\"gilde-was-ist__stat gilde-was-ist__stat--dark\">\n      <span class=\"gilde-was-ist__stat-num\">1954<\/span>\n      <p class=\"gilde-was-ist__stat-label\">Gegr\u00fcndet als Fachvereinigung Schweizer Gastronomen<\/p>\n    <\/div>\n    <div class=\"gilde-was-ist__stat gilde-was-ist__stat--gold\">\n      <span class=\"gilde-was-ist__stat-num\">1 %<\/span>\n      <p class=\"gilde-was-ist__stat-label\">Das Besondere der Schweizer Gastronomie \u2013 kein Marketing-Label<\/p>\n    <\/div>\n    <div class=\"gilde-was-ist__stat gilde-was-ist__stat--blue\">\n      <span class=\"gilde-was-ist__stat-num\">~300<\/span>\n      <p class=\"gilde-was-ist__stat-label\">Restaurants in der ganzen Schweiz<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"gilde-was-ist__section\">\n    <h2>Ein Qualit\u00e4tsversprechen<\/h2>\n    <p>Die <strong>Gilde etablierter Schweizer Gastronomen<\/strong> ist eine Fachvereinigung von Restaurants in der Schweiz. Sie steht weniger f\u00fcr Auszeichnungen als f\u00fcr eine klare Haltung zur Gastronomie \u2013 und vereint das Besondere nicht als Label, sondern als gelebtes Versprechen.<\/p>\n    <p>Wer zur Gilde geh\u00f6rt, erf\u00fcllt strenge Kriterien: vor allem in Bezug auf <strong>Pers\u00f6nlichkeit<\/strong>, <strong>Handwerk<\/strong> und <strong>echte Gastfreundschaft<\/strong>.<\/p>\n  <\/div>\n\n  <div class=\"gilde-was-ist__duo gilde-was-ist__section\">\n    <div>\n      <h3 class=\"gilde-was-ist__subhead\">Zentrales Prinzip<\/h3>\n      <ul class=\"gilde-was-ist__principles\">\n        <li>Der Inhaber f\u00fchrt und arbeitet aktiv im Betrieb<\/li>\n        <li>Keine Ketten, keine anonymen Strukturen \u2013 nur echte Verantwortung<\/li>\n        <li>Er ist ausgebildeter Gastronom<\/li>\n        <li>Er pr\u00e4gt K\u00fcche, Service und Atmosph\u00e4re pers\u00f6nlich<\/li>\n        <li>Ein Ort mit Pers\u00f6nlichkeit und Verantwortung<\/li>\n      <\/ul>\n    <\/div>\n    <div>\n      <h3 class=\"gilde-was-ist__subhead\">Was dich als Gast erwartet<\/h3>\n      <ul class=\"gilde-was-ist__guest-list\">\n        <li><strong>Service<\/strong><span>Hochstehend, pers\u00f6nlich, aufmerksam<\/span><\/li>\n        <li><strong>K\u00fcche<\/strong><span>Frisch, handwerklich, kreativ<\/span><\/li>\n        <li><strong>Ambiente<\/strong><span>Individuell \u2013 Ausdruck des Inhabers<\/span><\/li>\n        <li><strong>Fokus<\/strong><span>Das Erlebnis steht im Mittelpunkt<\/span><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"gilde-was-ist__band\">\n    <div>\n      <h2>Qualit\u00e4tssicherung<\/h2>\n      <ul>\n        <li>Die Gilde pr\u00fcft ihre Mitglieder regelm\u00e4ssig<\/li>\n        <li>Keine Sterne, keine Punkte \u2013 gelebte Werte statt Prestige<\/li>\n        <li>Qualit\u00e4t ist kontinuierlich, nicht nur ausgezeichnet<\/li>\n      <\/ul>\n    <\/div>\n    <div>\n      <h2>Die Kronen<\/h2>\n      <ul>\n        <li>Nur als Preis-Orientierung gedacht<\/li>\n        <li>Zeigen eventuell externe Auszeichnungen<\/li>\n        <li>Nicht entscheidend f\u00fcr die Gilde-Zugeh\u00f6rigkeit<\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n\n  <div class=\"gilde-was-ist__section\">\n    <h2>Organisation &amp; Philosophie<\/h2>\n    <div class=\"gilde-was-ist__org\">\n      <div class=\"gilde-was-ist__org-item\"><strong>Von Gastronomen gef\u00fchrt<\/strong><span>Die Gilde wird vom Gastronomen selbst geleitet.<\/span><\/div>\n      <div class=\"gilde-was-ist__org-item\"><strong>Vorstand im Betrieb<\/strong><span>Pr\u00e4sident und Vorstand arbeiten aktiv im eigenen Restaurant.<\/span><\/div>\n      <div class=\"gilde-was-ist__org-item\"><strong>Partner mit Haltung<\/strong><span>Bewusst und nachhaltig ausgew\u00e4hlt \u2013 Praxis statt Theorie.<\/span><\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"gilde-was-ist__section\">\n    <h2>Kurz gesagt<\/h2>\n    <div class=\"gilde-was-ist__summary\">\n      <div class=\"gilde-was-ist__summary-item\"><strong>Echte Gastgeber<\/strong><span>statt Konzepte<\/span><\/div>\n      <div class=\"gilde-was-ist__summary-item\"><strong>Handwerk<\/strong><span>statt Show<\/span><\/div>\n      <div class=\"gilde-was-ist__summary-item\"><strong>Pers\u00f6nlichkeit<\/strong><span>statt Standardisierung<\/span><\/div>\n    <\/div>\n    <blockquote class=\"gilde-was-ist__quote\">Wenn du ein Gilde-Restaurant besuchst, gehst du nicht einfach essen \u2013 du erlebst die Handschrift eines Gastronomen, der t\u00e4glich selbst daf\u00fcr einsteht.<\/blockquote>\n    <div class=\"gilde-was-ist__cta\">\n      <a href=\"https:\/\/www.gilde.ch\/de\/restaurant-suche\/\">Gilde Restaurants entdecken<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Was ist die Gilde Echte Gastgeber statt Konzepte. Handwerk statt Show. Pers\u00f6nlichkeit statt Standardisierung. 1954 Gegr\u00fcndet als Fachvereinigung Schweizer Gastronomen 1 % Das Besondere der Schweizer Gastronomie \u2013 kein Marketing-Label ~300 Restaurants in der ganzen Schweiz Ein Qualit\u00e4tsversprechen Die Gilde etablierter Schweizer Gastronomen ist eine Fachvereinigung von Restaurants in der Schweiz. Sie steht weniger f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-44512","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/pages\/44512\/"}],"collection":[{"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/users\/3\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/comments\/?post=44512"}],"version-history":[{"count":10,"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/pages\/44512\/revisions\/"}],"predecessor-version":[{"id":44527,"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/pages\/44512\/revisions\/44527\/"}],"wp:attachment":[{"href":"https:\/\/www.gilde.ch\/de\/wp-json\/wp\/v2\/media\/?parent=44512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}